Navigating Thailand’s Competition Law and Merger Approval Regime for Foreign Businesses
In Thailand, merger control directly influences transaction feasibility through its impact on closing timelines, valuation certainty, and post-acquisition operating freedom. Foreign acquisitions, joint ventures, and structured market entries are subject to regulatory review that determines whether capital can be deployed on schedule and whether operational integration can proceed as planned. That review is conducted by the Thailand Trade Competition Commission under the Trade Competition Act, with regulatory focus placed on transactions involving foreign participation and domestic market consolidation.
For investors, merger control operates alongside financing conditions and shareholder approvals as a core execution variable.
Deal structures most likely trigger regulatory review
Regulatory exposure most commonly arises from standard commercial structures. Majority acquisitions of operating Thai companies frequently qualify, but asset transactions that transfer customer contracts or workforce also fall within the scope. Regional roll-ups executed through offshore holding companies and joint ventures where governance rights confer decisive influence are routinely captured. Ownership percentages alone do not determine regulatory control. Transactions structured for operational efficiency often carry approval risk that is not immediately apparent from headline deal terms.
What Thailand legally considers a merger
Thai competition law treats share acquisitions that confer control, asset transfers that move business operations, and corporate amalgamations as mergers. Control is assessed through voting rights, board appointment powers, veto authority, and economic influence. Minority stakes trigger filing obligations when they provide effective decision-making power. This definition captures transactions designed for strategic alignment as well as ownership consolidation, extending regulatory scope beyond conventional M&A.
Whether approval is required before closing or only notification afterward
Thailand applies a two-track system. Transactions capable of substantially reducing competition require pre-completion approval and cannot legally close until clearance is granted. Lower-risk qualifying transactions require post-completion notification. This classification determines execution sequencing.
Deploying funds before regulatory alignment exposes investors to penalties and unwind risk, while pre-approval requirements convert merger control into a condition precedent within transaction documentation.
Financial thresholds that trigger filing obligations
Merger control obligations arise through turnover thresholds combined with control tests. Transactions become notifiable once combined annual turnover reaches THB 1 billion (US$28–30 million), depending on exchange rates, even where only one party maintains substantial Thai operations. Offshore parent revenue is commonly aggregated, meaning multinational group income frequently brings modest Thai acquisitions into regulatory scope.
Where transactions create market dominance, generally interpreted as 50 percent or more combined market share together with the same THB 1 billion turnover benchmark, pre-completion approval is mandatory. Qualifying transactions below this dominance threshold fall under post-completion notification rules.
A typical foreign acquisition scenario that triggers filing
Consider a Singapore holding company acquiring 70 percent of a Thai consumer goods distributor generating THB 300 million in local revenue. On a standalone basis, the Thai target appears well below regulatory thresholds. Once the acquiring group’s offshore turnover is aggregated, combined revenue exceeds THB 1 billion, triggering Thailand’s merger control regime. If the acquisition also consolidates market share beyond dominance thresholds, pre-completion approval becomes mandatory, converting what appeared to be a straightforward mid-market deal into a regulated transaction with extended timelines and approval risk.
Review mechanics and the real impact on transaction timelines
Filed transactions progress through formal review stages involving information requests, competitive assessment, and regulator deliberation. Incomplete submissions extend timelines, while economic impact inquiries delay closing schedules. Post-completion notifications must generally be submitted within seven days of closing, creating immediate pressure once capital is deployed. These timing variables affect long-stop dates, bridge financing costs, and integration planning, making regulatory duration a material scheduling input.
How competitive risk is assessed in commercial terms
Competitive risk is evaluated through market concentration, overlap between merging parties, entry barriers, buyer power, and claimed efficiencies. These factors translate directly into approval probability. High combined market share, vertical integration, and exclusive distribution arrangements increase scrutiny. Transactions in fragmented markets supported by demonstrable efficiency gains face lower intervention risk. These dynamics allow buyers to quantify regulatory exposure alongside commercial synergies.
Financial and operational consequences of non-compliance
Failure to notify or closing before approval exposes transactions to monetary penalties and invalidation risk. Beyond direct fines, non-compliance disrupts banking relationships, licensing processes, and future regulatory engagement. For foreign groups building regional platforms, enforcement action creates reputational exposure that extends beyond the transaction itself, converting compliance failures into governance liabilities.
How merger control reshapes deal economics and structure
Regulatory risk affects valuation models, earn-out mechanisms, and contractual protections. Share purchase agreements routinely include merger approval as a condition precedent, while pricing adjustments compensate for clearance uncertainty. Joint ventures require governance structures that balance operational control against regulatory exposure. These variables influence negotiation leverage and capital deployment strategies.
Sector sensitivity and enforcement direction
Scrutiny concentrates in sectors experiencing consolidation, including digital services, consumer markets, logistics, and manufacturing. Foreign aggregation in historically fragmented Thai industries attracts heightened regulatory attention due to perceived competitive displacement. Industry positioning therefore carries weight equal to transaction size when assessing approval likelihood.
Coordinating Thailand filings with regional approvals
Multi-jurisdiction transactions require alignment between Thailand filings and parallel ASEAN or global submissions. Approval timing in one jurisdiction can delay closing across the entire structure, creating financing and integration complications. Regional coordination is therefore essential for cross-border acquisitions requiring synchronized completion.
Why regulatory exposure ultimately decides deal outcomes
In Thailand, merger control most often reshapes transactions after commercial terms are agreed. Filing obligations surface during documentation, approvals delay integration, and regulatory conditions alter ownership or governance mechanics. The cost shows up as delayed closings, repriced deals, or constrained control rights. Successful transactions are those structured to withstand approval scrutiny without forcing renegotiation once capital is already committed.
About Us
ASEAN Briefing is one of five regional publications under the Asia Briefing brand. It is supported by Dezan Shira & Associates, a pan-Asia, multi-disciplinary professional services firm that assists foreign investors throughout Asia, including through offices in Jakarta, Indonesia; Singapore; Hanoi, Ho Chi Minh City, and Da Nang in Vietnam; and Kuala Lumpur in Malaysia. Dezan Shira & Associates also maintains offices or has alliance partners assisting foreign investors in China, Hong Kong SAR, Mongolia, Dubai (UAE), Japan, South Korea, Nepal, The Philippines, Sri Lanka, Thailand, Italy, Germany, Bangladesh, Australia, United States, and United Kingdom and Ireland.
For a complimentary subscription to ASEAN Briefing’s content products, please click here. For support with establishing a business in ASEAN or for assistance in analyzing and entering markets, please contact the firm at asean@dezshira.com or visit our website at www.dezshira.com.
- Previous Article Understanding Capital Gains Treatment for Share and Asset Transfers in the Philippines
- Next Article



